On August 23, 1999, Blogger launched as one of the earliest dedicated blog-publishing tools. At that time, social media was considered a niche activity on the fringes of the Internet. But today, Blogger is the 16th most popular site on the Internet, hosting millions of blogs. In a span of three years, Facebook has grown to over 200 million users, and Wikipedia, for all practical purposes, has replaced Britannica as an encyclopedia. Social media is today the most important phenomena transforming the Internet. There is more to it than the phenomena, though. It also presents unique marketing opportunities, providing new…
Author: Albert Camus
When it comes to buying display advertising (also referred to as media planning and buying) on Web sites where your customers spend time, social influence marketing plays an important role. Display advertising is about identifying Web sites your target customers visit, buying ad space on those Web sites, and then measuring how much those ads are viewed and clicked upon. It’s as much an art as it’s a science because knowing which sites your customers visit, where they’re most likely to engage with an advertisement (where on the site as well), whether the site charges the appropriate amount for the…
Throughout this book, I discuss social influence marketing on the major social platforms: what you can do on the paid side of the equation as well as on the unpaid or earned media end. Still, much more social activity is happening online beyond Facebook, YouTube, MySpace, and Twitter that needs to be accounted for. Industry insiders believe that in the coming years, greater fragmentation will happen as usergenerated content flows more seamlessly between the major social platforms and the rest of the Internet. In this chapter, I discuss the social platforms beyond Facebook, YouTube, MySpace, and Twitter. You can visit…
Ust what is an automotive broker? If he or she is like me, they’re basically a buyer’s agent—a personal shopper who helps to arrange every part of the vehicle transaction, watching out for the Jbest interests of the client. The three major parts of this role are: Finding and securing of the appropriate new or used car, truck or SUV Shopping any trade-in vehicle to maximize its value Arranging the finance or lease package. We also often help with things such as accessories, service contracts, shipping, servicing, and cosmetic and mechanical upkeep. If someone has enough time, they can do…
You may choose to add compost at di)erent points for the initial double-dig and when working with a soil with very low amounts of organic matter. Instead of applying compost only after the double-dig, consider spreading a ½-inch layer over the bed before double-digging and/or a ½-inch layer during the dig by incorporating it thoroughly into the 12-inch-deep trench. BED PREPARATION PER 100 SQUARE FEET 1.Check the soil moisture.The soil should be evenly moist to facilitate digging, but not saturated. If needed, water the area to be dug. For hard, dry clays that have not ever been cultivated, this may…
The biggest issue is that many dealers don’t give their Internet department personnel enough autonomy to set prices, negotiate deals or handle finance and accessories. You’ll end up having to negotiate with a manager anyway. At others, the Internet people just set appointments for you to meet a regular salesperson. Car buying in the internet age has certainly evolved, offering a plethora of information and options right at our fingertips. But even with the wealth of online resources, the significance of choosing the right dealership remains paramount. Opting for a reputable dealer, like this outstanding volkswagen dealership, ensures that you…
A discussion of any subject needs to begin with a definition, and so here’s the one for social influence marketing: Social influence marketing is a technique that employs social media (content created by everyday people using highly accessible and scalable technologies such as blogs, message boards, podcasts, microblogs, bookmarks, social networks, communities, wikis, and vlogs) and social influencers (everyday people who have an outsized influence on their peers by virtue of how much content they share online) to achieve an organization’s marketing and business needs. The definition warrants further explanation. Social media refers to content created for and consumed by…
One of the ways in which you market to those influencers is using display advertising. So rather than just placing advertisements on Web sites that your customers visit, you place some advertisements (doesn’t have to be a large percentage of your budget) on Web sites that their social influencers frequent, too. Is this as measurable as those advertisements targeting your customers directly? Maybe not, because these influencers are less likely to click the ads and make a purchase. But nevertheless, they remember the brand and they influence your customers. Most social platforms accept display advertising in some form, and this…
You should be able to get a better deal yourself, using the info in the Guide. Sometimes I compete with these services for a client’s business. I’ve noticed that I beat these services about 70 percent of the time, as I can save money on parts of the deal (trade-in, financing or leasing) that they’re either not well versed in or unwilling to tackle. Also, they only contract with certain dealers, and often other dealers are unwilling to trade inventory with them when the vehicle in question is in high demand, limiting a consumer’s selection—which is getting more common these…
The two main energy channels of the body can be compared to the main wiring of a house. Imagine a trunk line which brings power from outside into the building’s service panel. This panel contains the circuit breakers that protect the inside wiring from short circuits and overloads. It also has the switches that control the current to all the rooms inside the house This inside wiring is like the “six special power routes” in the body used in higher levels of Taoist meditation that branch off from the Microcosmic Orbit. In higher levels there are additional “wires” for especially…