The right WordPress website design can improve user experience and ultimately boost your sales. Users visit your site to learn more about your company and what you offer. If they like what they find, there is a chance that they will purchase your products. However, if it’s hard for them to see what they are looking for, or they have a negative experience using your site, you could miss the chance of converting them into actual clients. Here are tips on how to make the design on your WordPress site increase your sales.
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Choose your font and colors
The right fonts and colors will attract users’ attention to where you want their eyes to be. You may use larger texts on areas that you want them to focus on, like, for instance, the products featured on your page. Using red color for catchy words like sale, promo or discount will also redirect users’ attention to that. Using neutral colors on most of the site will also highlight those you add color to, so incorporate that on the products you want to sell. Ensure that your texts are readable because your marketing script will not be useful if it’s unreadable.
Add call to action
Do not miss adding a call to action to direct clients on what you want them to do. Some of these actions include “buy now,” “add to cart,” or “download now.” According to studies, users are more likely to take action when they see words like these. Make it easier for them to complete the procedure. For instance, if the call to action says “buy now,” take them to the page to complete their order.
Create a landing page for your campaigns
If you run various marketing campaigns, instead of leading them to your homepage, create a landing page where they will be taken after clicking on your campaign. It provides a better user experience, and it will also lead them to take action right away. For example, if the marketing campaign offers them a discount to buy a diamond ring, take them to the landing page that lets them buy that discounted ring. Clicking that campaign means that they are interested. If it’s hard for them to find what they came there for, you could lose the chance of making sales.
Make it easy to navigate
Put users’ experience in mind when designing your WordPress website. It should be hassle-free to navigate to entice them to browse your content and possibly order your products. If they find it hard to use, they may leave the site; thus, you lose the opportunity to turn them into clients.
Show customer reviews and awards
Include reviews from your previous clients since users read reviews before they make purchases. If they see positive feedback from your customers, it will be easier for them to trust you, and they will be more open to doing business with you. Adding the awards you received on your site will also increase your credibility, encouraging them to try your products.
Use responsive WordPress website design themes
Not all WordPress themes are made equal. Be sure to choose one that is not just customizable but also responsive. A responsive WordPress site displays correctly on all screen sizes. It means that all users, whether they are accessing it on their computers, mobile phones, or tablets, will be able to navigate your site with ease. Again, easy navigation can improve sales.
Also, use analytics to determine who visited your site and how they found your site. Plus, it will tell you what they did when they landed on your site. This information will help you better understand the behavior of your visitors, which you can use when designing your site and marketing campaigns.
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