Digital Marketing

Tactical Financial Planning for the Future

Financial management is an arduous task. Especially for individuals who have no background in managing finances, it is a demanding…

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Comparing Social Influence Marketing with Other Marketing Efforts

It isn’t enough to deploy social influence marketing (SIM) in isolation of every other marketing effort. If you do, you’re…

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Social Media Marketing For Dummies

On August 23, 1999, Blogger launched as one of the earliest dedicated blog-publishing tools. At that time, social media was…

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A market business Display advertising

When it comes to buying display advertising (also referred to as media planning and buying) on Web sites where your…

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Marketing via Niche Networks and Online Influencers

Throughout this book, I discuss social influence marketing on the major social platforms: what you can do on the paid…

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Defining Social Influence Marketing

A discussion of any subject needs to begin with a definition, and so here’s the one for social influence marketing:…

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Considerations for Initial Dig with Very Poor Soils

You may choose to add compost at di)erent points for the initial double-dig and when working with a soil with…

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Defining Social Influence Marketing

A discussion of any subject needs to begin with a definition, and so here’s the one for social influence marketing:…

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Market to the social influencers who surround the customer, as well as the customer.

One of the ways in which you market to those influencers is using display advertising. So rather than just placing…

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Getting Social with Your Marketing

When designing Web sites, you display banners and push your Web site listings higher up in the search engine rankings…

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