In 2018, Instagram initiated the IGTV feature, also known as Instagram TV. Meanwhile, IGTV hasn’t had an adequate response. However,…
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More and more businesses are taking part in influencer marketing. Launching campaigns with influencers can help brands increase awareness, traffic,…
Businesses are in the era of technological advancement and use of multiple social media platforms to generate more leads, increase…
On August 23, 1999, Blogger launched as one of the earliest dedicated blog-publishing tools. At that time, social media was…
When it comes to buying display advertising (also referred to as media planning and buying) on Web sites where your…
Throughout this book, I discuss social influence marketing on the major social platforms: what you can do on the paid…
A discussion of any subject needs to begin with a definition, and so here’s the one for social influence marketing:…
One of the ways in which you market to those influencers is using display advertising. So rather than just placing…
When designing Web sites, you display banners and push your Web site listings higher up in the search engine rankings…
It isn’t enough to deploy social influence marketing (SIM) in isolation of every other marketing effort. If you do, you’re…