In 2018, Instagram initiated the IGTV feature, also known as Instagram TV. Meanwhile, IGTV hasn’t had an adequate response. However,…
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More and more businesses are taking part in influencer marketing. Launching campaigns with influencers can help brands increase awareness, traffic,…
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Businesses are in the era of technological advancement and use of multiple social media platforms to generate more leads, increase…
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On August 23, 1999, Blogger launched as one of the earliest dedicated blog-publishing tools. At that time, social media was…
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When it comes to buying display advertising (also referred to as media planning and buying) on Web sites where your…
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Throughout this book, I discuss social influence marketing on the major social platforms: what you can do on the paid…
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A discussion of any subject needs to begin with a definition, and so here’s the one for social influence marketing:…
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One of the ways in which you market to those influencers is using display advertising. So rather than just placing…
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When designing Web sites, you display banners and push your Web site listings higher up in the search engine rankings…
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It isn’t enough to deploy social influence marketing (SIM) in isolation of every other marketing effort. If you do, you’re…
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