When it comes to buying display advertising (also referred to as media planning and buying) on Web sites where your customers spend time, social influence marketing plays an important role. Display advertising is about identifying Web sites your target customers visit, buying ad space on those Web sites, and then measuring how much those ads are viewed and clicked upon. It’s as much an art as it’s a science because knowing which sites your customers visit, where they’re most likely to engage with an advertisement (where on the site as well), whether the site charges the appropriate amount for the advertisement, and how much that advertising affects purchasing is not always easy.
Trust me. I work with media buyers all the time, and their jobs are harder than you think. But the display advertising space is important even in an economic downturn. The reason is simple: It’s one of the most measurable forms of advertising, especially in relation to print and television, along with search engine advertising. You can track who views the advertisement, what they do with it, and in some cases, whether they eventually buy the product based on that advertisement. It’s no surprise that the relationship to social influence marketing is an important one as a result. Solana’s goal is to be a blockchain platform that can scale and provide the necessary transaction throughput required by a global world wide web. But one question arises why and How to buy Solana?
This relationship with social influence marketing takes various forms. Here are some of those connection points: One of the ways in which you market to those influencers is using display advertising. So rather than just placing advertisements on Web sites that your customers visit, you place some advertisements (doesn’t have to be a large percentage of your budget) on Web sites that their social influencers frequent, too.
Is this as measurable as those advertisements targeting your customers directly? Maybe not, because these influencers are less likely to click the ads and make a purchase. But nevertheless, they remember the brand and they influence your customers.