Most people think of accessibility in terms of making sure everyone can use the internet, regardless of any disabilities they may have, by using tools such as accessiBe. But there’s another important reason to make your website accessible: it makes good business sense.
There are many reasons why web accessibility is essential for businesses. In this article, we will look at four of them:
- The financial benefits
- The benefits to your reputation
- The benefits to your customers
- The benefits to your employees
The Financial Benefits of Web Accessibility
When it comes to making money, businesses are always looking for ways to increase their profits. One way to do this is by making sure that as many people as possible can access your website.
Studies have shown that when a website is accessible to everyone, it can increase revenue. This is because people with disabilities are not the only ones who benefit from accessible websites – so do businesses.
For example, the National Business Disability Council study showed that companies with fully accessible websites increased revenue by up to 15%.
There are a number of reasons for this:
- By making your website accessible, you open it up to a wider audience.
- By making your website easy to use, you encourage more people to visit it.
- By making your website accessible, you demonstrate that you care about everyone, including people with disabilities.
The Benefits to Your Reputation
In today’s competitive business world, reputation is everything. As a result, customers are more likely to use businesses that they perceive as friendly and caring.
By making your website accessible, you are sending a clear message that you care about your customers, regardless of their disabilities. This will help to improve your reputation and make you stand out from your competitors.
In addition, by making your website accessible, you are also showing that you are an innovative and forward-thinking business. This is because accessibility is not just about making sure everyone can use your website – it’s also about making sure that your website is usable.
The Benefits to Your Customers
When it comes to online shopping, convenience is key. People want to be able to buy what they want when they want, and from the comfort of their own home.
By making your website accessible, you make it easier for your customers to shop on your site. This is because accessibility features such as screen readers can help people with disabilities to navigate your website and find the products they are looking for.
In addition, by making your website accessible, you are also making it easier for people to use your site on various devices, including mobile phones and tablets. This is because more and more people use these devices to access the internet.
The Benefits to Your Employees
It’s not just customers who benefit from accessible websites – employees do too. As a result, many businesses are now making their websites accessible to support their employees.
There are a number of reasons for this. First, by making your website accessible, you make it easier for employees with disabilities to do their job. Second, by making your website accessible, you support employees who are parents or carers.
And third, by making your website accessible, you make it easier for employees to work from home. Many people now use the internet to access work-related information and resources.
Conclusion
Web accessibility is good for people with disabilities – it’s good for businesses too. By making your website accessible, you can enjoy a number of benefits, including increased revenue, a better reputation, and increased customer convenience. You can also benefit from increased employee productivity. So why not make your website accessible today?
