Are you looking for simple ways to upgrade the appeal of your business presentations and communicate your research in a more impactful manner? When it comes to reaching your target audience, making your point and communicating the core findings of your user experience research, sleek presentation design is key. Once you’re armed with complex sets of quantitative or qualitative data, you can use your design skills and powers of persuasion to get the message across and conduct professional and influential UX presentations. Here are four top tips that can help you craft better business presentations.
1. Create a Key Set of Research-Based Recommendations for Your Audience
One core principle to follow every time you present your UX research is to make practical recommendations based upon your findings. One of the key purposes of conducting business research is to help inform business decisions, and you can help preempt questions from your audience by working some recommendations right into your presentation. Make sure to:
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- Use both qualitative and quantitative data to draw key sets of conclusions
- Spell out the potential business implications of those conclusions to your audience
- When appropriate, make product or service recommendations that could improve user experience based on the research findings
2. Take Out the Fluff and Focus on Core Processes and Findings
How to present UX research findings effectively ultimately boils down to being as concise as possible. If you have a bad habit of inserting fluff into presentations, try revising your work to stick to the point. Spend some time editing your work to:
- Eliminate unnecessary wording and irrelevant project details
- Focus each slide on important steps in the research or important findings
- Emphasize the relevance of the research to the company’s ongoing or future plans
3. Address the Potential Concerns of the Company’s Stakeholders
If you’re going to be presenting your UX research to company stakeholders, it’s important to keep their potential concerns and questions in mind when drafting your presentation. To that end, you should try to:
- Come prepared with answers to the most commonly asked questions in your area of research
- Explain how your research can benefit the company and therefore benefit the stakeholders
- Dig into the potential financial implications of any changes the company could make based on the findings of the research
4. Improve Your Presentation Graphics and Create a Sleek, Branded Look
Finally, don’t neglect the graphic design of your presentation. The right graphics and look can help you attract your audience’s attention and maintain it. You may want to:
- Get permission to place the company logo on each presentation slide
- Use company colors or any other distinctive branding features throughout the presentation to give it a distinctive feel
- Improve your graphic design, choose sleek transitions and avoid outdated-looking slides
- Consult with the company’s advertising, marketing or graphic design professionals to ensure the presentation looks as attractive and appealing as possible
Conducting a professional user experience study and gathering exciting results is an important part of the UX research process, but knowing what can make your presentations stand out visually and content-wise can take your research’s impact to the next level. These tips could help you bring your other skills up to par.
