The Advantages of Professional Web Design Compared to a Web Builder

If you are the owner of a new business, you will probably need to get a website in order to let customers know about your business. While you can build a website yourself using an online website builder, the process is tedious and requires quite a bit of know-how. For someone who is running a business, they may be able to save time and dedicate themselves to their business and leave all their website building worries to a professional web designer like Empower Web Design instead. There are many advantages to hiring a professional web designer rather than using an online web builder. Below are just a few of the top reasons why it’s worth the investment to hire a professional:

  • Customization

A professional web designer has the skills and experience to create a website that is fully customized to your specific needs and goals. With an online web builder, you are limited to the pre-designed templates and features that are available. This means you may have to compromise on the design and functionality of your site in order to fit it into a template.

  • Professionalism 

A professionally designed website will have a level of polish and attention to detail that can’t be achieved with an online web builder. A professional web designer specializing in Small Business Web Design knows how to create a cohesive brand image and user experience, which is crucial for building trust with your audience.

  • Search engine optimization (SEO)

A professional web designer has the knowledge and experience to optimize your website for search engines. This includes things like using the right keywords, creating a sitemap, and properly formatting the website’s code. Search Engine Optimisation that has been done properly can have a significant impact on your search engine rankings, which can ultimately drive more traffic to your site.

  • Responsive design 

With the increasing number of people accessing the internet from mobile devices, it’s crucial that your website is optimized for all screen sizes. A professional web designer knows how to create a responsive design that will look and function properly on any device.

  • Time-saving 

Building a website from scratch may be a very time-consuming process. While online web builders may seem like a quick and easy solution, they often require a significant amount of time and effort to get the site looking and functioning the way you want. By hiring a professional web designer, you can save time and let the expert handle the technical aspects of the project.

  • Future updates 

As your business grows and evolves, you may need to make updates or changes to your website. A professional web designer can easily make these updates for you, whereas with an online web builder, you may have to start from scratch if you want to make significant changes.

  • Security 

Online web builders may not have the same level of security as a professionally designed website. This is especially important if you are collecting sensitive information, such as credit card numbers, from your customers. A professional web designer can implement the necessary security measures to protect your site and your customers’ data.

  • Cost-effective 

While it may seem more cost-effective to use an online web builder, in the long run, hiring a professional web designer can actually save you money. This is because a professionally designed website will be more efficient and effective at generating leads and sales, which can offset the initial investment.


In conclusion, hiring a professional web designer has many advantages over using an online web builder. From customization and professionalism to SEO and responsive design, a professional can create a website that is tailored to your specific needs and goals and will function effectively for your business. While it may require a larger upfront investment, the benefits of a professionally designed website far outweigh the costs in the long run.


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