Business

10 Signs You Should Invest in Video Marketing

Video can be an incredibly powerful marketing tool, and it’s not just the big companies that know this. In fact, you don’t need to spend thousands of dollars to create your own video marketing campaigns. In fact, you’ll find templates that are easy to customize with a free video maker. 

Video marketing has exploded in popularity because of its versatility and efficiency. By using videos to promote your products and services, you’re able to reach customers who otherwise wouldn’t be reached by other mediums like print or radio. However, video production can be costly. Fortunately, with platforms that offer free tools, you can produce high-quality videos without breaking the bank—no matter what type of business you run.

Here are 10 signs you should invest in video so you can start using this powerful marketing method today.

1) Generate more traffic

Imagine for a moment that every time you opened your store, more people stopped by to see what you had to offer. This is pretty much the same for marketing. If people are interested in what you have to say, they’ll stay on your site longer and may even come back. 

Videos are more visually attractive than text posts so they may be just what you need to generate traffic.

How can a free video maker help?

To many people, making videos seems to take a lot of money and effort. However, it doesn’t need to be if you get the right tool. A free video maker tool lets you create high-quality videos without any prior video-making experience. So you can drive traffic to your site at little to no cost.

What could be better than that? Grab some popcorn and let us show you how!

2) Increase sales

When it comes to sales, video is hands-down king. On average, customers are 64% more likely to buy a product after watching a video about it. And that number jumps up to 85% for those who have already purchased from you. 

These numbers prove two things. First, people are far more trusting of videos than they are of product descriptions alone. And second, businesses stand to make way more money by adding videos to their website or email campaigns. Video marketing is very sufficient at helping to create this sales-driving force.

3) Get more subscribers

Content marketing has rapidly become one of, if not THE most important form of digital marketing. It’s important to realize that a free video maker will help you increase traffic to your website by engaging with your audience through video.

The more engaging and professional your videos are, the better they will be for your brand. Also, consider that investing in video content marketing may mean that you’ll not only gain more subscribers but also create a positive reputation with your viewers.

4) Boost your ranking on Google

Google (and other search engines) like video content. So, make a short video and post it on your site to boost your ranking; include a transcript for SEO purposes and include links to relevant pages on your site. 

Videos help you rank and also engage users with information that is helpful and accessible. When people find that you provide value to them, they will keep coming back. This will lead to more views, which will lead to more traffic, more subscribers, etc.

5) Stand out from your competitors

If you want to set yourself apart from all of your competitors, video is one sure-fire way to do that. 

According to a study by Cisco Systems Inc., most people prefer watching videos over reading, and there are more than 4 billion internet users today. So if you haven’t started making videos with a free video maker for your business, now is definitely time.

6) Gain higher visibility on social media platforms

One of our favorite things about Promo Editor is how simple it is to create and share videos on social media. Your business can easily make short-form videos on all major platforms, and it also allows you to add text and graphics for a more creative approach. 

This will help your business gain higher visibility on social media platforms like Facebook, Instagram, Twitter, Pinterest, and more.

7) Increase your brand awareness

Whether you’re a small business or an up-and-coming blogger, creating video content is one of the most effective ways to increase your brand awareness and build trust with potential customers. 

It’s also a good way to distinguish yourself from competitors and appear to be at the forefront of technological innovation, which can translate into increased revenue if your business is online.

8) Attract visitors from mobile devices

It’s no secret that consumers are watching more videos on their mobile devices than ever before. This means you need to make sure your videos are optimized for mobile viewing so viewers can watch them wherever they are. 

Tools like YouTube’s Mobile App allow you to upload your videos to multiple platforms at once, including Apple TV and Roku, while also keeping them live on YouTube for people using non-smartphones.

9) Promote a cause

Social media and other online marketing channels give small businesses a chance to promote causes and charities, and it’s a wonderful way to spread goodwill. 

Promoting a cause you believe in will help you connect with your ideal customers on a deeper level. It can also be an effective vehicle for earning positive recognition for your brand, as well as rewards such as tax breaks or rebates.

10) Become a digital celebrity

When most people think of celebrities, they automatically think of actors and actresses with their faces plastered on tabloid covers. But thanks to YouTube, Facebook, and other social media platforms, anyone can become a digital celebrity. 

If you have a product or business that can benefit from viral fame, create a video with any free video maker to showcase it. Then use online tools to share it far and wide.

Final Word

It’s worth noting that creating all of these posts doesn’t need to take an hour or two each day. 

When you first start out on your marketing journey, having quality content might be difficult. But with time and effort, you can create highly-informative videos quickly.

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